Services

B2B Content Strategy

Our B2B content strategy service helps organizations plan for content that drives visibility, relevance, and position over time — throughout the remainder of the buying process.This is not about producing more.It’s about publishing with intent. There’s that B2B content strategy! How Search Demand, Buyer Needs and Business Priorities Drive B2B Content Strategy A sound B2B content strategy must do more than bring meat to the table loads of it.

Trusted by clients who demand clarity, expertise, and results

Perhaps you identify with one of these situations.

Common Problems We Solve with B2B Content Strategy

Content without a clear role

There content, but the objective is not in sight.We figure out what each does — visibility, evaluation or decision support.

Content that attracts the wrong audience

Traffic grows.Relevance does not. We map content themes to ICP groups, search intent and buying role.

Gaps across the buying process

A number of approaches only work for early stage topics. We don’t try to map content across awareness, consideration and decision stages.

Content planned without search insight

Ideas are driven by assumptions. Search behavior, competitor research, and topic demand fuel our content planning.

No connection between content and SEO

Content And SEO Are Worked On As Two Independant Campaigns.We make content planning part of the SEO process.

No clear content roadmap

Publishing happens inconsistently.We offer structure, deadlines and a clearly articulated hierarchy of needs.

Content Strategy Service Built Around Business Goals

Focus on relevance and intent

Each topic is chosen based on whether it’s relevant to your market and genuine search behavior — not trends or guesswork.

Alignment with SEO and positioning

Content strategy backs organic visibility, authority development and long-term placement. This also includes creating content that appeals to both users and search engines.

Long-term and structured approach

We avoid one-off content planning. Organization, clarity and direction over time is the name of the game.

Our Work Process

How we structure B2B content strategy for consistent results.

Research and Content Audit
Step 1

We look for content that already exists, as well as competitors or industry subjects.Search demand gaps and opportunities are found.

Strategy and Content Mapping
Step 2

We devise content themes, formats and priorities.Intent, funnel stage, and business value are mapped to each topic

Roadmap and Execution Guidance
Step 3

You receive a precise content plan including topics, timings and what to say.This allows for continual execution and refinement.

Flexible Pricing

Transparent SEO packages designed for B2B growth, predictable results, and long-term ROI.

Starter
$500
For early-stage growth & validation
Get Started Now
Get Started Now
What’s included:
SEO audit & growth opportunities analysis
Keyword research for core commercial queries
Technical SEO fixes (baseline level)
On-page optimization for key pages
Content recommendations (TOFU / MOFU focus)
Basic analytics & KPI setup
Monthly performance report
Pro
$800
Balanced package for predictable growth
Get Started Now
Get Started Now
Save 20%
What’s included:
Everything in Starter
Advanced technical SEO optimization
Full semantic clustering (TOFU / MOFU / BOFU)
Content strategy aligned with buyer journey
Creation & optimization of commercial pages
Internal linking strategy
Link-building strategy (planning & execution)
Conversion & UX SEO improvements
ROI tracking & lead attribution
Bi-weekly reports & insights
Agency
$1300
Maximum SEO impact for scale & revenue
Get Started Now
Get Started Now
What’s included:
Everything in Pro
Custom SEO roadmap (6–12 months)
Multi-region & international SEO
Ongoing content production & optimization
Advanced link-building & digital PR
Competitor strategy monitoring
CRO & SEO collaboration approach
Dedicated SEO strategist
Priority communication & strategy calls
SEO as a scalable revenue channel

Additional Services That Support Your Content Strategy

B2B Content Marketing

We create expert content, case studies, and industry materials. We strengthen brand authority and generate leads through the organic channel.

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B2B Linkbilding

We build a natural backlink profile from authoritative industry resources. The result is stable growth in rankings and organic traffic.

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Learn more
SEO for B2B

We attract corporate clients through search. We optimize content based on audience intent, increasing conversions and the volume of qualified inquiries.

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SEO for Saas

We promote SaaS products with a subscription-based model. Organic traffic brings users at every stage of the funnel, boosting trial registrations.

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SEO Audit

We analyze the website’s technical health, structure, and content. We identify weaknesses and develop an optimization plan to improve search visibility.

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Trusted by Founders

Real feedback from partners who’ve seen measurable growth and consistent results.

Asier Bengoa Copy 4
Founder at LaunchWise

''It was a great experience working with HSU. Next to many new insights about SEO, they also ranked our E-Commerce store in the top 5! Highly recommend!''

Asier Bengoa Copy 3
Founder at LaunchWise

''It was a great experience working with HSU. Next to many new insights about SEO, they also ranked our E-Commerce store in the top 5! Highly recommend!''

Asier Bengoa Copy 2
Founder at LaunchWise

''It was a great experience working with HSU. Next to many new insights about SEO, they also ranked our E-Commerce store in the top 5! Highly recommend!''

Asier Bengoa Copy
Founder at LaunchWise

''It was a great experience working with HSU. Next to many new insights about SEO, they also ranked our E-Commerce store in the top 5! Highly recommend!''

Asier Bengoa
Founder at LaunchWise

''It was a great experience working with HSU. Next to many new insights about SEO, they also ranked our E-Commerce store in the top 5! Highly recommend!''