Case study

Confy

daskdnas

Case Overview

Client

NDA

Service

SEO for Fintech

Industry

dassda

Geography

dasdsa

Cooperation period:

dasda

Budget

1500$

Goals

Scale organic traffic and turn it into the primary sales channel
Reduce dependency on paid traffic
Build a content strategy covering all funnel stages
Create a systematic, predictable, and scalable SEO growth channel

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Challenges

Scale organic traffic and turn it into the primary sales channel
Reduce dependency on paid traffic
Build a content strategy covering all funnel stages
Create a systematic, predictable, and scalable SEO growth channel

Strategy Implementation

Technical SEO

‍

Conducted a full technical audit of the marketplace, identifying issues with JS rendering, pagination logic, page duplication, and insufficient crawl depth
Prepared a detailed technical roadmap for developers: rendering optimization, reduction of heavy JS scripts, canonical setup
Improved internal linking by implementing a logical structure between categories, subcategories, products, and content pages
Ran A/B tests on category pages to improve CTR and behavioral metrics

‍

Semantics & Content

‍

Performed large-scale keyword research and clustering across all funnel stages
Developed a long-term content strategy including articles, guides, reviews, FAQs, comparison pages, and CS2 trader-focused content
Created a 6-month content plan focused on evergreen topics and product-commercial pages

Results

+190%

Organic Traffic

s69K → 490K clicksa

+190%

Google Impressions

+190%

+190%

CTR

+190%

×2.7

Average Position Improvement

26.4 → 9.7

+127%

Organic Lead Growth

+127%

Increase in Successful Transactions

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