Case study
CS2 Marketplace
Organic traffic growth of 190% and lead generation doubled in the CS2 Marketplace niche
Case Overview
Client
NDA
Service
SEO for Fintech
Industry
Online commerce / Gaming marketplace
Geography
English-speaking markets (USA, UK, EU, Turkey) + Ukraine
Cooperation period:
1 year (ongoing)
Budget
$1,500 / month
Goals
- Scale organic traffic and turn it into the primary sales channel
- Reduce dependency on paid traffic
- Build a content strategy covering all funnel stages
- Create a systematic, predictable, and scalable SEO growth channel
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Challenges
- No prior SEO strategy in place
- Weak technical optimization: heavy JS scripts, rendering and indexing issues
- Duplicate content and incorrect pagination logic within the marketplace
- Inconsistent internal linking and insufficient coverage of key semantic clusters
- A large number of product categories with repetitive descriptions tied to the Steam store
Strategy Implementation
Technical SEO
- Conducted a full technical audit of the marketplace, identifying issues with JS rendering, pagination logic, page duplication, and insufficient crawl depth
- Prepared a detailed technical roadmap for developers: rendering optimization, reduction of heavy JS scripts, canonical setup
- Improved internal linking by implementing a logical structure between categories, subcategories, products, and content pages
- Ran A/B tests on category pages to improve CTR and behavioral metrics
Semantics & Content
- Performed large-scale keyword research and clustering across all funnel stages
- Developed a long-term content strategy including articles, guides, reviews, FAQs, comparison pages, and CS2 trader-focused content
- Created a 6-month content plan focused on evergreen topics and product-commercial pages
Results
+190%
Organic Traffic
169K → 490K clicks
+109%
Google Impressions
4.52M → 9.44M
+51%
CTR
3.7% → 5.6%
×2.7
Average Position Improvement
26.4 → 9.7
+127%
Organic Lead Growth
+94%
Increase in Successful Transactions
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